Functions of Public Relations/New Media Unit
The New Media Unit helps the Institute communicate information to the public using technology and the internet. It enhances web platforms, creating video chat applications, creating advertisements and communicating on social media sites. It allows staff, clients and friends of the Institute interact virtually and easily access news and information through the Institute’s social media handles.
Design digital media campaigns aligned with Institute goals
Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
Manage end-to-end digital projects
Establish our web presence to boost Institute awareness
Maintain a strong online organizational voice through social media
Liaise with Marketing Unit teams to ensure brand consistency
Suggest and implement direct marketing methods to increase profitability
Monitor ROI and KPIs
Stay up-to-date with digital media developments